What Does Mom Want for Mother’s Day?….WINE!



I was working in Marketing for Whole Foods Market during my first Mother’s Day. I was on a marketing conference call with about a dozen other marketing people when we began Mother’s Day planning. The question came up “What does Mom want for Mother’s Day?” We were also tasked with polling other moms and finding out what they really wanted.

My first thought was, Wine! I have a habit of my thoughts becoming words before I have a chance to catch them. There was a bit of laughter, and I defended my answer with…”Really, I don’t want chocolate, that will just make me feel bloated and frumpier than I already feel, I don’t want flowers, because those just die, and any potted plant would be one more thing for me to take care of and keep alive.

About a month before Mother’s day, I was informed that they would be using my image and quote for Mother’s Day.  Across the United States in every Whole Foods Market, The image of “Wine-O Mom” hung in the windows, wine department, and on counters.  There was even a life-size cut-out of this mommy-juice sipping lady.


So to all the hard working Moms out there, I raise my glass ‘Salud’, May your ‘Mommy-glass’ runneth over!



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